Cha Eun-woo is coming to Hong Kong to launch NESCAFÉ’s Korean Café Collection

NESCAFÉ® is launching its Korean Café Collection in Hong Kong with Cha Eun-woo.

Set to hit shelves in HK and Macau, the Korean Café Collection is a coffee series made for the summer. Arriving as the Cold Brew Black and Café Latte, each drink is made from 100 percent premium Arabica coffee beans and is packaged in aluminium bottles.

Priced at HKD $17, the collection is made in Korea and as such, have enlisted K-pop superstar Cha Eun-woo as the brand ambassador for Hong Kong and Macau. As part of the promo, a small video feature sees the Korean star drop some Cantonese in the script as he introduces the new beverages.

As part of the launch, Cha Eun-woo himself will be coming to Hong Kong on the 31st for the official launch at Festival Walk. Effectively today and until August 20, upon spending $20* on the purchase of the NESCAFÉ® Korean Café Collection, customers may win a chance to attend the launch event of NESCAFÉ® Korean Café Collection as a VIP guest. Details can be found here.

The flavour profile for the Cold Brew Black is characterised by a strong nutty taste, a smooth and light silky texture while the Café Latte is a perfect balance of coffee and milk, with a subtle hint of sweetness.