Instinctive, fearless, and motivated by values. These traits define Generation Z. Born around the brink of the new millennium, they are adapt digital natives and savvy with complex interactive technologies known as social media. While grown-ups deem them the 'strawberry generation', they prove otherwise by being diverse, inclusive, and entrepreneurial. Fret not, Gen Zs see obstacles and challenges as opportunities too. This socially driven generation is constantly online, thus being informed about the latest trends. They create trends too – leading popular culture with original and curated content on individual expression and identity via TikTok, Instagram, and YouTube (What's Facebook to Gen Zs?). This issue – featuring two of Singapore's rising content creators, David Eung Hao and Raynold Tan – lets us know what it means to be a Gen Z, and tips to understand their school of thought. So grab your seatbelts and jump on the Gen Z bandwagon.