It’s #LSADrinks time! Wondering what’s new in the world of all things ABV? This month includes House of Suntory, Hennessy and more.
The November 2024 edition of #LSADrinks continues to take a look at the most exciting events and launches happening in Malaysia and beyond. Whether it’s the launch of the 2024 Tsukuriwake Series or Edelweiss’ Peach variant, there’s just so much to look forward to in the world of ABV. Keep reading to find out what’s new this month!
The Crafted, by Hennessy exhibition at The Exchange TRX is the brand’s first in Asia
Running until 3 November, Hennessy’s immersive exhibition is the place to go if you want to check out rare pieces (five in total) and learn more about the Maison’s history spanning 300 rich years. Situated at the mall’s Centre area, get to know the cognac-making process, the technique behind double distillation and the art of blending. Interested to experience the Hennessy Paradis, X.O, V.S.O.P and the Hennessy Master Blender’s Selection No. 5? There are masterclasses on selected dates where you can do exactly that.
Learn more HERE.
Edelweiss Peach is now available in Malaysia
Wheat beer and sweet peach? Yes, please! Edelweiss has unveiled its Peach variant (in 320ml cans) here in Malaysia — characterised by its fruity and bright notes. You can find the drink at convenience stores and supermarkets. On the launch, Willemijn Sneep (Marketing Director of HEINEKEN Malaysia) said: “We are excited to introduce Edelweiss Peach to the Malaysian market, a vibrant new variant that has already received positive feedback from consumers. With this launch, we are proud to offer a flavour experience that taps into the lighter, more enjoyable side of life”.
Learn more HERE.
Guinness celebrates International Stout Day with Most Shareable Reel
Guinness Malaysia has unveiled a short film called the Most Sharable Reel in conjunction with International Stout Day. The video is an invitation to digitally get fans together as they unlock exclusive discounts on Drinkies. How, you asked? From now until 30 November 2024, all you’ve got to do is share the reel and stay tuned to the brand’s IG page. RM10 vouchers come with the first 100 shares whereas RM20 vouchers come with 200 shares. After 500 shares of the video has been achieved, the prize will then switch to the RM50 voucher. That’s not all — you can earn yourself a RM100 voucher when the share count reaches 1,000.
On the latest campaign, Shaun Lim (Marketing Manager of Wheat Beer, Stout, and Diageo Brands at Heineken Malaysia Berhad) said: “Guinness has always been more than just a drink; it’s a catalyst for camaraderie, for those moments when we look up from our screens and truly connect. This International Stout Day, we invite everyone to embrace those real connections by sharing this reel and, ultimately, a Guinness. Because whether it’s a simple ‘cheers’ or a hearty laugh shared over a pint, Guinness has a way of uniting us that’s unmatched”.
Learn more HERE.
House of Suntory launches the 2024 Tsukuriwake Series with dinner at Skillet
Craftsmanship, innovation and diversity take centre stage with the 2024 Tsukuriwake Series — now available in Malaysia. The International Spirits Challenge 2024’s Master Blender of the Year, Shinji Fukuyo (a fifth generation Chief Blender) crafted the spirits to showcase Japanese whisky at its best, using both the Yamazaki and Hakushu Distilleries. House of Suntory’s latest limited edition series in Malaysia comprises not one but four exceptional releases: Yamazaki Golden Promise, Yamazaki Islay Peated Malt, Yamazaki 18 Year Old Mizunara and Hakushu 18 Year Old Peated Malt. To celebrate the launch, the brand (together with Brand Ambassador Andrew Pang) hosted a special pairing dinner at Skillet with a menu curated by Chef Eric Kit. The 2024 Tsukuriwake Series is priced at RM29,999 per set and can be found at The Chamber. Also at The Chamber, those interested can experience a whisky flight set alongside canapés. The tasting session is priced at RM988 nett per person.
Learn more HERE.
Stay tuned for more #LSADrinks updates!
(Hero and Featured image credit: House Of Suntory)
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Written by
Ronn Tan
Senior Writer, Fashion, Dining & Travel
After graduating with a Masters in Fashion Journalism from Instituto Marangoni London, Ronn took on a role as Lifestyle Writer. Now on a more project-centric position with Lifestyle Asia, he actively writes about drinks, fashion, and everything cool. When he's not typing on the laptop or managing a shoot, you will find him visiting the newest restaurants or sipping on a Negroni.
