Around a month ago, on 23 July 2024, Lisa of iconic all-girl K-pop group BLACKPINK was announced as the newest brand ambassador of French luxury fashion giant Louis Vuitton. The announcement came with images of Lisa showcasing her edgy fashion laced with the artistic director of women’s collections Nicolas Ghesquière’s creative vision.
Louis Vuitton is the latest mega brand that has associated itself with the insanely popular Thailand-born K-pop idol, whose endorsement deals include some of the biggest names in the world of fashion, beauty and the broader luxury lifestyle landscape.
Not only does Lisa endorse several luxury brands in her individual capacity as a global music icon, there are several others which she promotes as part of BLACKPINK’s brand endorsements. In 2020, the quartet partnered with Adidas to feature in the Adidas Change Is A Team campaign. This was followed by the Adidas Raise Your Voice collection as part of the Watch Your Move campaign in 2021 and the Home of Classics campaign.
In 2018, the K-pop band endorsed PUMA’s suede bow sneakers, which led to their first Japanese TV commercial. Additionally, in 2023, BLACKPINK collaborated to create an Oreo x BLACKPINK packaging for the biscuits. Two new versions — ‘Black’ Oreos with strawberry filling and ‘Pink’ Oreos with dark chocolate filling — were launched in seven Asia markets, namely, Vietnam, Thailand, the Philippines, Singapore, Malaysia, Vietnam, and South Korea.
As Lisa takes on her role with this new major luxury deal, let me take you through all her brand collaborations. Needless to say, these contribute immensely to her net worth, which is reportedly around USD 25 million. In 2022, South China Morning Post stated she charged around USD 600,000 per endorsement. The amount is expected to have only seen an upward graph over the last couple of years.
Top names whose brand ambassador is Lisa of BLACKPINK
Louis Vuitton
Speculations have been rife since she attended the Louis Vuitton Fall 2024 Ready-To-Wear show in March in Paris. The K-pop superstar shared a series of images from the event where she posed with the pic trunk monogram. As a prelude to her role as the newest house ambassador of Louis Vuitton, Lisa was also seen posing with LV bags and accessories in her recent Instagram posts.
Speaking about her role, the singer said, “I feel so honoured to be working with such a great brand that I admire. So I’m really looking forward to making greater moments with Louis Vuitton.” Commenting on her appointment, Ghesquière said, “I am very excited to welcome Lisa as a House Ambassador. She has a daring spirit and charisma that I find incredibly compelling. She is as bold and creative with her music as she is with her fashion, and it is a privilege to accompany her on this journey.”
Bvlgari
Louis Vuitton isn’t the first LVMH-owned brand to have BLACKPINK’s Lisa as its brand ambassador. Bulgari named the K-pop star their brand ambassador in 2020. That year, she was featured in the Serpenti and B.Zero1 campaigns. In 2023, she debuted her first lineup of watches for the brand, and the same year, she attended the Italian Maison’s Mediterranean high jewellery event in Pallazzo, wearing some iconic timeless heritage pieces. She posed with other Bulgari brand ambassadors Anne Hathaway, Zendaya and Priyanka Chopra Jonas, the last of whom was in the news in May 2024 for an expensive Bvlgari Serpenti necklace.
As part of the B.Zero1 collection, Lisa launched her second timepiece collection, titled the BULGARI BULGARI X LISA Limited Edition watch. Three months later, she revealed the B.Zero1 jewellery collection as well. Her bold attitude and enigma made Lisa the perfect fit for the campaign, which showed characteristic Bulgari ringed neckpieces and rings. Besides these, she is often seen wearing Bulgari jewellery on different occasions and attends the brand’s events.
Celine
The new Louis Vuitton brand ambassador has also been a prominent face of Celine since September 2020. However, her run as its global ambassador ended in July 2024. This is in line with her solo music pursuits and alleged dating rumours with LVMH scion Frederick Arnault.
BLACKPINK Lisa’s induction into the brand also marked the first Celine brand ambassador under creative director Hedi Slimane who took office in 2018. Although Lisa has been seen in Celine apparel carrying its accessories in the past, she made her runway debut in 2021 at the 2022 Summer Collection Show.
The following year, Lisa became the face of Celine Haute Perfumerie and campaigned for the French fashion house’s dog-friendly collection. Throughout 2023, Lisa’s Instagram posts showed the K-pop icon posing with Celine bags and perfumes as well as attending the brand’s fashion shows and dinners.
Read more: What is the net worth of Lisa? Find out here
MAC Cosmetics
In 2020, she further cemented herself as a fashion icon when MAC Cosmetics made her their global ambassador. This was a big moment for Lisa of BLACKPINK as she was the first female K-pop artist to become its brand ambassador.
As part of the loved beauty label, Lisa would front iconic MAC collections and feature in campaigns and innovations. In 2021, the first MAC x Lisa collection dropped. It was titled MAC L. It comprised new variations of her lip shade, eyeshadow palette, skin highlighter, blush and much more.
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Chivas Regal
After Celine, Bulgari, and MAC Cosmetics, scotch whiskey brand Chivas Regal entered Lisa’s brand endorsement list. With her appointment in 2022, the K-pop star became its first female face in Asia. She filmed the Chivas Regal x LISA: I Rise, We Rise ad campaign, which aims at empowering and inspiring viewers to create success on their own terms just as Lisa has done.
Her personal hustle, foraying into the Korean entertainment industry and rising to the pinnacle makes her the perfect fit for the brand. She has also designed a limited-edition Chivas Regal whiskey bottle.
AIS Thailand
In 2019, Lisa of BLACKPINK landed her first Thai endorsement deal when she became the brand ambassador of mobile phone and connectivity operator AIS. According to news outlet KoreaBoo, she had to negotiate a lot for the deal, and reportedly, it was inked for THB 10 million (around HKD 2 million or USD 320,000).
Her Thai roots and global fan following make her the perfect choice to front AIS campaigns and commercials. In 2020, she wowed her fans by appearing in a stunning ad also starring GOT7’s BamBam.
ARE YOU READY?
STAY TUNEDhttps://t.co/BdvgFVPBrd#AIS5GXBAMBAMLISA#AIS5Gที่1ตัวจริง #BAMBAM #GOT7#LISA #BLACKPINK pic.twitter.com/HPuetJA8dZ— AIS (@AIS_Thailand) June 17, 2020
Moonshot
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Besides these iconic international luxury houses, BLACKPINK’s Lisa has also endorsed this South Korean cosmetic brand. In 2018, she became its global brand ambassador in China, and since then, has attended several Moonshot events, store openings and product endorsements.
In 2019, the Thai native returned to Bangkok for a fan meet and promoted their range of beauty products like UV CC cream, powder fixer, lip paints and micro correct fit cushions.
(Hero image: Louis Vuitton/ @louisvuitton/ Instagram; Featured image: Louis Vuitton/@LouisVuitton/X)
Frequently Asked Questions (FAQs)
The list of brand endorsements by Blackpink’s Lisa includes Louis Vuitton, Bvlgari, Celine, Chivas Regal, AIS and MAC Cosmetics.
K-pop band BLACKPINK has endorsed Adidas and has appeared in several campaigns like Adidas Change Is A Team, Home of Classic and Watch Your Move.
Louis Vuitton, Bvlgari, Celine and MAC Cosmetics are among the premium brands that Lisa endorses.
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Trinetra is an ardent foodie and bibliophile who writes about films, travel, food and lifestyle. As a writer and literature student, slam poetry and storytelling are her go to jam. When not working, Trinetra is busy looking for her next place to visit or binge-watching Instagram videos for travel inspiration.
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