Period underwear brand Nushu lands in Hong Kong

Ladies, we all know how uncomfortable that time of the month can get. Whether it’s dealing with scratchy pads, uncomfortable tampons, or the need to change them throughout the day, the list goes on. Not to mention all the waste that comes with single-use menstruation products. Nushu aims to change all that with its period underwear, and it’s launching in Hong Kong this October.

After launching in India last year, Nushu is bringing its reusable period underwear to Hong Kong. Its products prioritise comfort and sustainability, providing an eco-friendly alternative to single-use menstrual products. Additionally, period panties are designed to be breathable and leak-proof, supporting users for the whole day. Anyone experiencing postpartum bleeding and bladder leaks can also use them.

Nushu offers period underwear for every style and need

Customers can choose from five styles according to their preferences and needs. Whether it’s for everyday wear and light flow, moderate flow coverage, or night protection during super heavy flows, there’s an option for everyone. The period panties utilise a 4-layer absorbent core made of soft bamboo fabric, Lenzing Modal cores, microfiber absorption, and a sealing TPU-coated layer. This combination keeps you dry and odour-free for 12-24 hours while absorbing all the flow and preventing leaks.

The period panties range from HK$119 to HK$135, according to the style and flow needs. Customers can also opt for the “Fantastic Five” collection, which includes all five styles for only HK$599. Other combinations and packages are also available for different styles and flows. Alternatively, you can buy them individually or mix and match as needed. Shop the Nushu period underwear in Hong Kong online.

How to use and care for period underwear

After using your period panties, simply rinse under running water until the water runs clear. You can even rinse them while showering to save time and water! Afterwards, simply throw them in the washing machine or hand-wash them with detergent. Finally, hang it to dry — make sure it never goes in the dryer — and it’s ready for the next cycle.

With proper care, you can re-use Nushu period underwear for up to 2 years. This makes it a more cost-effective option compared to purchasing 2 years’ worth of disposable pads or tampons. Having four to six pairs in your wardrobe is recommended to make sure you have enough underwear to last the whole cycle.

(Images: Nushu)