Lush is opening a new store at ifc mall with a focus on nourishing mental health

The popular cosmetics brand Lush is opening its eighth store in ifc mall. Located in the centre of the city’s financial district, the new shop attracts both locals and tourists alike. Designed as an oasis from the daily grind, this outlet focuses on nourishing customers’ mental health with its relaxing products.

The new Lush store at ifc aims to help visitors take some time from their busy daily lives and relax. Known for its strong fragrances and charming products, the brand hopes to nourish its customers from the inside out. Expect global charity initiatives, collaborations with a local artist, and events for mental health.

Nourishing mental health at the Lush ifc mall store

At the new store, Lush is collaborating with local artist Erin Hung to decorate its store windows. Her artworks feature the popular bath bombs while highlighting the health benefits of bathing. Not only does it help with relieving stress, it also enhances blood circulation and improves sleep quality. Besides the ifc store, it will also be on display at the Mongkok and K11 Art Mall stores.

The brand is introducing the new Watermelon Slice Soap (HK$100/100g), dedicated to helping children’s mental health in Gaza. Enriched with a linseed or flax decoction, the soap softens and soothes skin. The full profits will go towards funds that provide professional mental health support and trauma counselling for Palestinian children. This soap will only be available at the Lush ifc mall store.

Complimentary hair care consultations and other offers

Aside from its body care and fragrances, Lush is also known for its hair care products. Customers at the ifc mall location can enjoy a complimentary hair care consultation. The one-to-one service will help people find the right products for their hair and develop a personal hair care routine. Customers who purchase a hair care product after the consultation will also receive a free sample of the recommended product. This way, they can experience the complete care regimen at home. Just walk into the Lush ifc mall store to try the consultation or make a reservation via phone call.

Lush is also bringing its Minecraft collection to Hong Kong! Celebrating the game’s 15th anniversary, the collection brings the familiar blocks, mobs, and tools from the game to reality. Customers can craft their own routine with the Lush x Minecraft collection. Players can also craft and use bath bombs in Minecraft: Bedrock Edition with the free Lush Bath Bombs add-on from Minecraft Marketplace.

The brand is also introducing its 29 High Street perfume (HK$500/30ml) to the Greater Bay area in the ifc mall store. Inspired by the original Lush shop in Poole, Dorset, the fragrance has notes of citrus, jasmine, and tonka. It mimics the experience of walking by and entering a Lush store. Aside from the perfume, a 29 High Street badge (HK$40), postcard (HK$15), and tea towel (HK$100) are also available for a limited time.

Location: Shop 1019A, Podium level one, ifc mall

(Images: Lush Hong Kong)