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UK government to launch probe over dynamic pricing on Oasis reunion tickets

Oasis fans were finally given the news they wanted to hear after 15 long years.

While the Oasis reunion was confirmed last week, when the Gallagher brothers announced that they’ve put their differences aside to bring the OASIS LIVE ’25 world tour to fans, many were disappointed to learn that they couldn’t even afford the tickets thanks to dynamic pricing on tickets.

The tour was teased with a suspenseful message that read: “The guns have fallen silent. The stars have aligned. The great wait is over. Come see. It will not be televised.”

The first leg of the tour is expected to take place in the UK and Ireland, and hopefully, the brothers can keep it together long enough to make good on the “world” part of the “world tour.” It is speculated that the entire tour will rake in close to £400 million in revenue, with the brothers only agreeing to the reunion thanks to a £50 million payout, each.

 

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The insane revenue from just 17 shows is largely due to surge, or dynamic pricing on sales channels like Ticketmaster. Prices can double depending on demand, and with a band like Oasis, you can bet demand is high. While most examples of the price increase for tickets have been shown as £135 tickets selling for over £350, after surge pricing, some tickets have been reportedly resold for as much as £10,000.

The uproar from fans has prompted the British government to investigate how the pricing is set for these high-profile shows. From a government perspective, music as a form of culture should not be priced at a point where the average person cannot afford the ticket to see the show. And while surge pricing is fairly common for big acts, many of the older fans looking to relive the ’90s were not aware of such practices, and argued that it was not transparent enough that they were paying “dynamic” prices.

Below are the tour dates for OASIS LIVE ’25:

  • Cardiff Principality Stadium 4th / 5th July
  • Manchester Heaton Park 11th / 12th / 16th / 19th / 20th July
  • London Wembley Stadium 25th / 26th / 30th July / 2nd / 3rd August
  • Edinburgh Scottish Gas Murrayfield Stadium 8th / 9th / 12th August
  • Dublin Croke Park 16th / 17th August

(Photo by James Fry/Getty Images)

Note:
The information in this article is accurate as of the date of publication.

Written by

UK government to launch probe over dynamic pricing on Oasis reunion tickets

Ambrose Leung

Editor-in-Chief, Lifestyle Asia Hong Kong

Always on a journey to expand his knowledge, Ambrose is a blend of old-school charm and modern curiosity.

   
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