Aequa & Co.’s “Madmen” collection is for those determined to succeed

The jewellery label Aequa & Co. has just dropped its newest collection.

The “Madmen” collection, as the name suggests, was crafted for those striving towards their idea of success each and every day. This collection was inspired by those who have created the life they want from the ground up. Aequa & Co. describes it as, “In this whirlwind of madness, we celebrate the relentless pursuit of achievement and honour the sacrifices, struggles, and unwavering determination that pave the way to triumph.”

At the heart of the “Madmen” collection is the amethyst gemstone. Known as the violet stone that channels positive energy and connections, this stone was chosen as it symbolises the wild and untamed spirit within us all. While things may get rough or even chaotic in your journey towards your goals, this collection is a reminder that success is not a destination but a transformative voyage.

As part of Aequa & Co.’s quest to introduce a new school of heirlooms for those who dare to take a leap of faith, this collection furthers the brand’s idea of rewarding yourself with little reminders of the various obstacles you have had to overcome to get to where you are now — as there’s no light without dark and no joy without pain.

Head over to the brand’s website to learn more about the 16-piece collection.