Louis Vuitton has just named BLACKPINK’s Lisa as its latest House Ambassador.
The Thai-born K-pop star Lisa is joining the likes of Gong Yoo as the Maison’s House Ambassador. We first saw hints of the partnership when she attended the Louis Vuitton Women’s FW24 show in Paris. Earlier this year, she also namedropped the House in her latest single, “Rockstar“:
Tight dress, LV sent it
Oh shit, Lisa reppin’
The line led many people to speculate about a potential partnership between the two. The rumours have now been confirmed with the latest announcement from Louis Vuitton.
Louis Vuitton names BLACKPINK’s Lisa as House Ambassador
”I am very excited to welcome Lisa as a House Ambassador,” says Nicholas Ghesquière, the Artistic Director of Women’s Collections for Louis Vuitton. “She has a daring spirit and charisma that I find incredibly compelling. She is as bold and creative with her music as she is with her fashion, and it is a privilege to accompany her on this journey.”
The announcement is accompanied by a video showing a behind-the-scenes look into a shoot with Lisa. In the video, she talks about her feelings about becoming House Ambassador and her thoughts on Louis Vuitton. She also shares her current favourite piece by the House.
“I feel so honoured to be working with such a great brand that I admire,” Lisa says in the video. “So I’m really looking forward to making greater moments with Louis Vuitton.”
“Rockstar” Lisa on the rise
The news comes at a very exciting time for Lisa. Her recent single “Rockstar” topped the charts upon release on June 28. Additionally, the single was her first release under her own management company, LLOUD Co. in partnership with RCA Records. Not only that but the BLACKPINK member is all set for her acting debut in the upcoming season of The White Lotus, season 3. The Thailand Cultural Centre awarded her with an honorary Wattanakunathorn Award (Cultural Ambassador Leader) for promoting her native country and its culture to the world.
Previously, Lisa was also an ambassador for Celine, another LVMH brand.
(Images: Louis Vuitton)
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Written by
Johanna Muliani
Editorial Assistant, Dining and Culture
An Indonesian enamoured with the sights of Hong Kong, Jo is a curious spirit who loves telling stories with a focus on Art, People, and F&B. After work, you'll find Jo knitting, dabbling in gaming, and looking for where to eat next.
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