11 luxury fashion brands frequently seen on Taylor Swift

Among the who’s who of Hollywood celebrities, Taylor Swift’s wardrobe choices transcend short-lived trends and convey a larger story of her personal evolution. Her looks are like visual poems with hidden meanings and easter eggs diligently monitored and decoded by Swifties. Whether we take into account the edgy, gothic-inspired aesthetic of the Reputation era or the flamboyant, pastel-hued silhouettes of the Lover era, Swift’s outfits have as much of a story to tell as her lyrics. While she is known to wear many designers, the era-defining artist tends to gravitate towards some more than others. Today, we hone in on the 11 luxury fashion brands Taylor Swift wears the most!

Before we begin, let’s take a look at the impact the 34-year-old pop culture royal has had on decades-old fashion brands.

The impact of Taylor Swift on luxury fashion brands

Taylor Swift’s colossal influence extends far beyond local economies to pervade the ever-evolving realm of global pop culture. A prime example: her dazzling Eras tour fashion looks that have inadvertently piqued the interest of consumers in the brands she’s worn on stage. A study from Launchmetrics has revealed that Swift’s crystal Versace bodysuits generated USD 6.3 million for the Italian luxury brand.

As it turns out, the labels she favours for red carpets also benefit from this ‘Taylor Swift effect’. According to the Red Carpet Power Rankings, Taylor’s red carpet looks created the greatest Media Impact Value (MIV) when compared to her Hollywood counterparts. The singer’s 2024 Grammy Awards Schiaparelli gown, for instance, generated USD 6.8 million for the brand.

It’s also worth noting that just this past week, Swift sported a range of iconic Gucci items. She began by accessorising her US Open courtside Reformation dress with a glossy Gucci Jackie Notte handbag, before stepping out in a head-to-toe Gucci look that cost upwards of USD 8,800. Considering her impact on fashion, it won’t be long before the benefits of ‘Swiftonomics’ trickle down to fuel sales for the Italian luxury fashion house.

If we take account of the influence she has had on national economies, the ‘Swift Quake’ caused by the Eras tour in Seattle, and her famed entry into the billionaire club, Taylor Swift’s impact on luxury fashion brands may be just another feather in her cap. However, for the fashion industry, Swift’s patronage has made revolutionary waves.

Furthermore, the American pop rock phenomenon wields immense fashion influence partly because she does not associate herself with any single label. This creates an indelible impression among consumers that Swift wears certain brands because of the quality and trust they hold, and not because she gets paid for it.

That being said, here are 11 luxury fashion brands that Miss Americana drifts back to time and time again.

The luxury fashion brands most frequently worn by Taylor Swift

Oscar De La Renta

Oscar De La Renta outfits probably occupy as much space in Swift’s house as her 100+ strong guitar collection. The Hollywood-loved designer synonymous with folkloric silhouettes has played a key role in styling Swift for her most coveted events. Of course, glam-inducing floriated dresses are what the designer does best, so if you spot Swift in an ethereal creation like the one pictured above, know it is Oscar De La Renta she has to thank for it.

Versace

You could count the sequins on the silver Versace blazer that Swift wears while performing “The Man” during the Eras tour, and it would still be less than the number of times she has worn the brand. The luxury fashion label has a slew of high-octane celebrities within its trust circle and the songstress is one of them. Swift has notably worn Versace at the 2016 Grammy Awards and has also incorporated the brand’s designs in her 2024 Eras tour outfits. Now, she’s bringing the brand to the NFL. Swift is often seen attending Chiefs games in outfits by Atelier Versace, making up a great deal of her best fashion moments. Most recently on September 5, the singer was seen cheering on her boyfriend Travis Kelce in a Medusa top by Versace.

Roberto Cavalli

The Italian fashion house has been Taylor Swift’s go-to choice for the entirety of the Eras tour, and for good reason. You can watch Swift go from dancing in her “best dress fearless” to calling out haters in “look what you made me do,” all in fanciful Roberto Cavalli numbers. Fun fact: the singer’s Reputation-coded Roberto Cavalli black catsuit is the only on-stage outfit without an alternate option.

Christian Louboutin

Considering that Swift has worn more than 250 pairs of custom Christian Louboutins at the Eras tour alone, it’s not a reach to conclude that the luxury label is her most revered choice for footwear. In a conversation with Vogue, Christian Louboutin revealed that 60 of the 250 dazzling pairs were created specifically for the European leg of her larger-than-life tour. What’s amazing is that every bejewelled pair matches perfectly with the rest of Taylor’s on-stage outfits, making them look like a complete set. It’s no wonder that the French label is one of Swift’s favourite luxury fashion brands.

Elie Saab

Elie Saab has been Taylor Swift’s red carpet staple for over a decade. The singer is often spotted in the designer’s fascinating asymmetric dresses. The ombre blue and teal number pictured above deserves a spotlight of its own, what with the exquisite shoulder cutouts and a silhouette that perfectly emulates both a mini dress and a gown.

Zuhair Murad

If we were lucky enough to be at Taylor Swift’s sold-out tour (which we were not), we’d be making as much noise for this crystal-embellished blue bodysuit as we would for the singer’s “cat eye sharp enough to kill a man.” The singer has donned various iterations of the Zuhair Murad couture bodysuit, all of which feature sparkling beaded fabric in shades of midnight blue, perfectly keeping in line with the Midnight era of her three-hour set. Swift has also graced many a red carpet in sultry Zuhair Murad numbers.

Stella McCartney

It’s rare enough that one can claim to be Taylor Swift’s favourite luxury fashion brand, but Stella McCartney has taken it one step further. The designer, who received a shoutout from the Grammy winner in her mega-hit song “London Boy” is one of Swift’s close friends and favourite designers. From sneakers and dresses to coats and mini skirts, Swift’s street-style wardrobe is peppered with the designer’s most coveted items. Swift has even gone so far as to collaborate with McCartney on her Lover-inspired clothing collection.

Vivienne Westwood

It would be almost blasphemous to talk about luxury fashion brands most worn by Taylor Swift without the mention of Vivienne Westwood. The designer excels in the case of on-stage glamour, as is evident from the “Fortnight”-inspired white corseted gown that sent the internet into overdrive after the singer debuted it for the first time in Milan. Most recently, Swift wore a casual but elegant pale blue Vivienne Westwood dress while out and about with Travis Kelce and friends.

Alaïa

If you ever spot Swift in a little black dress, chances are that the wardrobe essential is from one of her favourite brands, Alaïa. Whether the star is hitting the clubs with her besties or on a Lake Como getaway with boyfriend Travis Kelce, this is the brand Taylor reaches for when she’s dressing off-duty!

Louis Vuitton

Louis Vuitton has made a handful of appearances during Swift’s public engagements — from roadside jaunts to red carpet revelries. A classic piece she straps on time and time again is the brand’s Camera Box Bag that marries tradition with a contemporary twist. Any LV item is ideal for adding a ‘new money’ touch to her otherwise quiet luxury-dominated wardrobe. This includes the Louis Vuitton Coussin Bag that Swift recently sported on September 6 2024, while she was out on a date night with beau Travis Kelce. She also opted to complete her all-black look with the brand’s quilted Donna High Boot.

Ralph Lauren

Ralph Lauren features heavily in Taylor Swift’s sartorial wardrobe choices. Not only does the singer own the label’s classic cable-knit sweater in six different colours, she was also spotted wearing their corduroy jacket while posing for photos for her TIME Person of the Year feature. Taylor was later seen wearing the same jacket while out in NYC, sparking speculations that she took the item home after the photoshoot.

(Main and featured image: Christian Louboutin.com)

This story first appeared here.