LVMH sells Off-White to Bluestar Alliance

LVMH has reportedly sold off its stake in Off-White to brand management company Bluestar Alliance.

Created by the late designer Virgil Abloh in 2013 as the next chapter of his “PYREX VISION” label, Abloh took his interests in architecture, homewares, and the Bauhaus movement for his refined Off-White label which was described as “the grey area between black and white as the colour off-white.”

For the next five years Off-White would grow to be one of the biggest names in elevated streetwear. The label defined that era of fashion with bold logos, playful products, and heavy referencing. This was also at a time when streetwear’s attention to detail was heading into luxury fashion territory with price points following suit. Catapulting Off-White’s popularity was the highly sought-after collaboration with Nike.

Virgil solidified his status as a key designer when, in 2018, he took up the role of Artistic Director at Louis Vuitton. Sadly, in 2021, Abloh died at the age of 41 due to complications with cardiac angiosarcoma.

Joey Gabbay, CEO of Bluestar Alliance, commented, “Virgil was a creative pioneer who had a profound impact on the global fashion industry and creative community. Acquiring Off-White represents a unique opportunity for Bluestar Alliance to honor and build upon the enduring legacy of Virgil Abloh. His visionary approach to fashion resonates deeply with our core values. Abloh’s ability to fuse street culture with high fashion has laid a powerful foundation that aligns with our vision of fostering innovation while embracing diversity.”