Supreme online shop expands to Hong Kong, Macau, Taiwan, and Singapore

After opening locations in Seoul in 2023 and Shanghai earlier in March, Supreme is gearing up to open up online stores across previously untouched regions in Asia including Hong Kong, Taiwan, Macau, and Singapore beginning October 26, 10AM local time.

The move comes just three months after eyewear giant EssilorLuxottica acquired Supreme from VF Corporation for US$1.5 billion (approximately HK$11.7 billion). EssilorLuxottica’s portfolio includes Oakley, Ray-Ban, and Oliver Peoples with licensing agreements with luxury brands such as Chanel, Tiffany & Co., and Moncler. Supreme is EssilorLuxottica’s first brand, which does not focus on eyewear.

Speaking on the acquisition, Francesco Milleri, Chairman and Chief Executive Officer, and Paul du Saillant, Deputy Chief Executive Officer at EssilorLuxottica wrote: “We see an incredible opportunity in bringing an iconic brand like Supreme® into our Company. It perfectly aligns with our innovation and development journey, offering us a direct connection to new audiences, languages and creativity. With its unique brand identity, fully-direct commercial approach and customer experience – a model we will work to preserve – Supreme® will have its own space within our house brand portfolio and complement our licensed portfolio as well. They will be well-positioned to leverage our Group’s expertise, capabilities, and operating platform.”

With well over half of Supreme sales coming from online, the move will allow new buyers in Asia to have direct access to the drops. The Supreme online shop can be found here and via the Supreme mobile app.

Images: NurPhoto/Getty Images