“Jisoo’s in your area!” Blackpink’s Jisoo is joining American fashion brand Tommy Hilfiger as its new brand ambassador.
The Blackpink member is joining fellow K-pop stars Stray Kids as a brand ambassador to Tommy Hilfiger. Just a couple of weeks ago, the singer-actress was spotted making a front-row appearance at the brand’s SS25 show at New York Fashion Week. Now, the two are making the partnership official with the latest announcement on Tommy Hilfiger’s Instagram.
“Partnering with Tommy Hilfiger is a dream come true,” says Jisoo. “I am so thrilled that by walking my own path I have arrived in New York with an icon of the city; Mr. Tommy Hilfiger himself. Tommy’s latest collection blends femininity with a modern sensitivity that resonates deeply with who I am.”
Jisoo in the latest fall campaign from Tommy Hilfiger
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Along with the announcement, Tommy Hilfiger dropped its latest fall campaign featuring the one-and-only Jisoo. The K-pop star is seen going around New York City on a double-decker bus, showing off her charm. Jisoo’s natural beauty shines in the simple styling while dressed in the signature Tommy look. The recognisable colourblock logo and “I ❤️ NY” graces her nails, adding a unique touch to the look. Take a look at the full fit in the video above and check out the Tommy Hilfiger Instagram account for more pictures and videos from the campaign.
A K-pop icon making waves
As a member of Blackpink, the singer-actress is no stranger to being the face of brands. Aside from Tommy Hilfiger, Jisoo has also represented brands such as Dior, Cartier, Alo Yoga, and Self-Portrait. Outside of fashion, Jisoo has even worked as an ambassador for Dyson, showcasing her versatility and style.
Recently, Jisoo has been focusing on her solo endeavours. Like her sisters in Blackpink, she established her own label, BLISSOO. Just last year, the lead single Flower from her solo album also went viral on social media for its dance challenge. Aside from singing, Jisoo is also well-known for her acting. She starred in Disney+’s Snowdrop in 2021 and captured the hearts of many with her emotional performance. She’s slated to star in the upcoming movie adaptation of popular webtoon Omniscient Reader as well as K-drama Newtopia. Fans can look forward to these two releases in 2025.
(Images: Tommy Hilfiger)
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Written by
Johanna Muliani
Editorial Assistant, Dining and Culture
An Indonesian enamoured with the sights of Hong Kong, Jo is a curious spirit who loves telling stories with a focus on Art, People, and F&B. After work, you'll find Jo knitting, dabbling in gaming, and looking for where to eat next.
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